How to Choose an SEO Agency
Choosing the wrong SEO agency wastes money and time. This guide helps you evaluate agencies, ask the right questions and make a confident decision.
What to Look For
- Transparent reporting — You should see exactly what they're doing and what results it delivers
- Lead-focused — Rankings matter, but leads and revenue matter more
- Clear process — They should explain their methodology and priorities
- Relevant experience — Case studies in your industry or similar markets
- No long lock-ins — Good agencies retain clients through results, not contracts
Red Flags to Avoid
- Guaranteed rankings — No one can guarantee specific Google positions
- Very cheap pricing — Quality SEO requires real expertise and time (see pricing guide)
- Vague reporting — If they can't explain what they do, they may not be doing much
- Black hat tactics — PBNs, paid links and keyword stuffing will eventually get you penalised
- No strategy discussion — They should understand your business before recommending tactics
Questions to Ask
- How do you measure success? What KPIs do you report on?
- Can you share case studies from similar businesses?
- What does the first 90 days look like?
- How do you approach link building?
- What happens if results don't meet expectations?
- Who will be working on my account?
FAQs
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