---
title: "Landing Page Guide | Pages That Convert"
description: "How to build landing pages that convert. Learn the essential elements, copy structure and design principles that turn visitors into enquiries."
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---

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# How to Build Landing Pages That Convert

A great landing page turns a visitor into a lead. A bad one wastes every click. This guide covers the essential elements that make landing pages convert.

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## Essential Landing Page Elements

-   **Clear headline** that matches search intent and states the value 
-   **Compelling subheadline** that expands on the benefit 
-   **Social proof** — testimonials, reviews, logos and case study highlights 
-   **Clear CTA** — one primary action, prominently positioned 
-   **Trust signals** — accreditations, guarantees, security badges 
-   **Minimal distractions** — remove unnecessary navigation and links 

## Copy That Converts

Effective landing page copy follows a clear structure:

-   Lead with the problem or pain point the visitor has 
-   Present your solution and how it helps 
-   Show evidence it works (testimonials, data, case studies) 
-   Remove risk (guarantees, free consultations, no obligation) 
-   Close with a clear, compelling call to action 

Our [CRO service](/cro) includes landing page optimisation and [on-page SEO](/on-page-seo).

## Landing Pages and SEO

Landing pages should be optimised for both conversion and search visibility:

-   Target a specific keyword per page 
-   Include the keyword naturally in H1, title and body 
-   Ensure fast load times ([Core Web Vitals](/core-web-vitals-guide)) 
-   Add internal links from related service pages 

## FAQs

### What's a good landing page conversion rate?

### How many CTAs should a landing page have?

### Should landing pages be indexed by Google?

### How do I test landing page performance?

## Need Higher Converting Pages?

Our CRO team optimises landing pages that turn visitors into leads.

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