What is link building?

Link building is the process of earning backlinks from other websites to yours. Quality backlinks are one of Google's strongest ranking signals and help establish your site's authority.

Is link building still important for SEO?

Yes. While Google's algorithm has evolved, backlinks remain one of the top three ranking factors. The key is earning relevant, quality links — not buying cheap ones.

How many links do I need?

It depends on your competition. We focus on quality over quantity. A few links from relevant, authoritative sites outperform hundreds of low-quality ones.

What's the difference between link building and digital PR?

Link building focuses specifically on earning backlinks. Digital PR is broader — it builds brand visibility and earns links through media coverage, expert commentary and newsworthy content.

Link Building Manchester

Quality backlinks are one of the strongest signals Google uses to rank websites. We earn relevant, authoritative links that move the needle.

Part of our SEO services. See also digital PR.

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Our Link Building Services

Outreach Campaigns

Targeted outreach to relevant, authoritative websites in your sector

Content-Led Link Building

Create linkable assets that naturally attract backlinks

Digital PR Links

Earn links through newsworthy stories and expert commentary

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Resource & Directory Links

Secure listings on relevant industry directories and resource pages

Broken Link Reclamation

Find and reclaim lost or broken links pointing to your site

Competitor Gap Analysis

Identify link opportunities your competitors have that you're missing

Our Link Building Process

Link Audit

We analyse your current backlink profile and identify gaps vs competitors.

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Strategy

We build a link acquisition plan aligned with your SEO priorities.

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Outreach

We execute targeted outreach to earn quality, relevant backlinks.

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Content Creation

We create linkable assets: guides, data pieces and expert content.

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Reporting

Monthly reports on links earned, domain authority growth and ranking impact.

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Link Building FAQs

Build Your Site's Authority

Get a free audit and we'll show you the link gaps holding your rankings back.

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