Local SEO Checklist for 2025
Use this checklist to audit and improve your local SEO. It covers everything from Google Business Profile to on-page optimisation and review strategy.
Google Business Profile
- Claim and verify your Google Business Profile
- Choose the correct primary and secondary categories
- Write a keyword-rich business description
- Add all services with descriptions
- Upload high-quality photos (interior, exterior, team, work)
- Set accurate business hours including special hours
- Post weekly Google Posts with updates and offers
On-Page Local SEO
- Include location in title tags and H1 headings
- Create unique location pages for each area served
- Add LocalBusiness schema markup
- Include NAP (name, address, phone) consistently on every page
- Embed a Google Map on your contact page
- Optimise service pages for local intent keywords
Citations & Reviews
- Build citations on major UK directories (Yell, Thomson, FreeIndex etc.)
- Ensure NAP consistency across all citations
- Implement a review generation strategy
- Respond to all reviews (positive and negative) professionally
- Build local backlinks from community sites and local publications
Technical Foundations
- Ensure your site is mobile-friendly and fast (Core Web Vitals)
- Implement HTTPS across all pages
- Submit an XML sitemap to Google Search Console
- Fix crawl errors, broken links and redirect chains
- Run a full technical SEO audit
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