---
title: "SEO Audit Template | What a Good SEO Audit Should Include"
description: "A complete SEO audit template covering technical SEO, on-page, content, links and local SEO. Use this to evaluate your site or choose the right SEO agency."
lang: en
json-ld: |
  [
    {
      "@context": "https://schema.org",
      "@type": "ProfessionalService",
      "@id": "https://manchesterseo.company/#business",
      "name": "Manchester SEO Company",
      "url": "https://manchesterseo.company",
      "telephone": "+447590696848",
      "email": "info@manchesterseo.company",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "Highfield House, Albert Rd",
        "addressLocality": "Hyde",
        "addressRegion": "Greater Manchester",
        "postalCode": "SK14 1DH",
        "addressCountry": "GB"
      },
      "areaServed": [
        "Manchester",
        "Salford",
        "Stockport",
        "Trafford",
        "Tameside",
        "Bolton",
        "Bury",
        "Oldham",
        "Rochdale",
        "Wigan"
      ],
      "description": "Revenue-focused SEO agency in Greater Manchester. Technical SEO, local SEO, content, link building and AI lead automation to generate leads and grow revenue.",
      "priceRange": "££",
      "sameAs": [],
      "openingHoursSpecification": {
        "@type": "OpeningHoursSpecification",
        "dayOfWeek": [
          "Monday",
          "Tuesday",
          "Wednesday",
          "Thursday",
          "Friday"
        ],
        "opens": "09:00",
        "closes": "17:30"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "How long should a proper SEO audit take?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "A thorough audit typically takes 1–2 weeks depending on site size. Be wary of 'instant' audits — they usually only cover surface-level checks."
          }
        },
        {
          "@type": "Question",
          "name": "Should I pay for an SEO audit?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Many agencies offer free initial audits to identify key issues. A paid, comprehensive audit goes deeper and includes a full strategy with prioritised recommendations."
          }
        },
        {
          "@type": "Question",
          "name": "How often should I audit my site?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "A full audit annually, with quarterly reviews of key metrics. Ongoing monitoring should catch technical issues as they arise."
          }
        },
        {
          "@type": "Question",
          "name": "Can I audit my own site?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "You can use tools like Screaming Frog and Search Console for basics. But interpreting findings and building a prioritised strategy requires experience."
          }
        }
      ]
    },
    {
      "@context": "https://schema.org",
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://manchesterseo.company/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "SEO Audit Template",
          "item": "https://manchesterseo.company/seo-audit-template/"
        }
      ]
    }
  ]
---

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# SEO Audit Template: What a Good Audit Covers

A good SEO audit is the foundation of any successful SEO campaign. Here's what a thorough audit should cover — and what to look for in an agency's audit.

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## Technical SEO Audit

-   Crawlability: Can Google find and access all important pages? 
-   Indexation: Are the right pages indexed and wrong pages excluded? 
-   [Core Web Vitals](/core-web-vitals-guide) and page speed performance 
-   Mobile usability and responsiveness 
-   HTTPS, security headers and mixed content 
-   Structured data and schema markup 

## On-Page & Content Audit

-   Title tags and meta descriptions for all key pages 
-   Heading structure and content hierarchy 
-   Keyword targeting and [search intent alignment](/on-page-seo) 
-   Content gaps and opportunities vs competitors 
-   Internal linking structure and [topical authority](/topical-authority) 
-   Conversion paths and CTA effectiveness 

## Backlink & Authority Audit

-   Current backlink profile quality and quantity 
-   Toxic or spammy links that may need disavowing 
-   Competitor [link gap analysis](/link-building) 
-   Link acquisition opportunities 
-   [Digital PR](/digital-pr) opportunities 

## Local SEO Audit (if applicable)

-   [Google Business Profile](/gbp-optimisation) completeness and accuracy 
-   Citation consistency across directories 
-   Review volume, rating and response rate 
-   Local pack rankings for target searches 
-   [Local SEO checklist](/local-seo-checklist) completion 

## FAQs

### How long should a proper SEO audit take?

### Should I pay for an SEO audit?

### How often should I audit my site?

### Can I audit my own site?

## Get a Free SEO Audit

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