SEO Audit Template: What a Good Audit Covers
A good SEO audit is the foundation of any successful SEO campaign. Here's what a thorough audit should cover — and what to look for in an agency's audit.
Technical SEO Audit
- Crawlability: Can Google find and access all important pages?
- Indexation: Are the right pages indexed and wrong pages excluded?
- Core Web Vitals and page speed performance
- Mobile usability and responsiveness
- HTTPS, security headers and mixed content
- Structured data and schema markup
On-Page & Content Audit
- Title tags and meta descriptions for all key pages
- Heading structure and content hierarchy
- Keyword targeting and search intent alignment
- Content gaps and opportunities vs competitors
- Internal linking structure and topical authority
- Conversion paths and CTA effectiveness
Backlink & Authority Audit
- Current backlink profile quality and quantity
- Toxic or spammy links that may need disavowing
- Competitor link gap analysis
- Link acquisition opportunities
- Digital PR opportunities
Local SEO Audit (if applicable)
- Google Business Profile completeness and accuracy
- Citation consistency across directories
- Review volume, rating and response rate
- Local pack rankings for target searches
- Local SEO checklist completion
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